DM automation

Visual DM flows that reference your scheduled content.

Every other tool treats DM automation and post scheduling as separate universes. In Echofox, your flows can trigger on reactions to a specific scheduled post, branch by whether the sender follows the brand, and hand off to a teammate in the same inbox you use to reply manually.

Triggers

Start a flow from any signal Instagram sends you.

Keyword triggers

DM contains "DEMO", a comment says "INFO", a story is replied to. Route each to its own flow.

Post-driven triggers

Someone comments on a specific scheduled post. The trigger references the post by ID, not a static keyword.

Story reply triggers

Story reactions and quick replies fire flows. Capture the reactor, route them by emoji.

Follower-status gates

Check whether the sender follows the brand. Route unfollowers to a conversion flow, followers to VIP content.

Building blocks

Compose flows from the primitives Instagram actually supports — nothing that will get you rate-limited or banned.

Buttons & quick replies

Multi-option responses that branch the flow. Capture the choice as a contact property.

Attachments

Send images, videos, carousels, and Instagram Stories references inside the conversation.

Conditional logic

Branch on contact properties, previous answers, follower status, or UTM from the triggering post.

Delays

Wait a configurable interval before the next step — useful for drip sequences and nudges.

Webhook step

POST to your CRM, email tool, or custom endpoint mid-flow. Capture the response as context for later steps.

Handoff to human

Any flow step can route the conversation to a teammate, tagged in the unified inbox.

Common patterns

How we keep you out of trouble with Meta

Try a flow on your own Instagram

Connect your account. Build the giveaway flow in 5 minutes. See it live on your next post.